For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign. Please answer the following questions: a. What is your intended goal and why? (3 marks) b. Who are you writing for and why? (3 marks) c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
a. My intended goal in my written blog post was to address the main problems people have with planning and managing events, sympathize with the perspective that it can be a difficult and tedious act, and express to them how qualified and knowledgeable the website is in solving those problems.
b. I had written the first blog post aimed at people who find it difficult to plan and organize events. This kind of messaging helps people resonate and relate to the business’ perspective better, and shows them how approachable it really is.
c. When visiting my blog or website, I’d like to provide an informative experience for visitors. As I collect and post content relating to event management and planning, visitors should browse with the expectation to learn something new, even if it helps them manage something as small as a group dinner.
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