1. As discussed in class, please provide three reasons why visuals are important to web content. Please ensure you go into detail for each item. (6 Marks)
Visuals get 94% more views on social media than text based information. Our brains process visual information much faster than written information, therefore it’s a no-brainer to include visuals in any post – even in posts containing written content (Briscoe, The Power of Visuals.pdf, Slides 3-4). As such, web advertisers avoid making text-only posts as often as possible since the insertion of visuals in any capacity are proven to benefit the advertiser.
Using visuals in content marketing, be it images or videos, invites twice as much engagement than content without visual aid (Briscoe, The Power of Visuals.pdf, Slide 9). Users who scroll social media and would come across a visual post are more likely to stop and give it their attention than a text-focused post, increasing the odds that post is liked, reposted, commented on, saved or shared. This increases the chances of your posts receiving engagement of any kind, showing the algorithm that your content is worth promoting.
Finally, video content specifically is preferred by 82% of people as opposed to reading a text-focused social media post (Briscoe, The Power of Visuals.pdf, Slide 11). Understanding this point and utilizing it effectively can allow marketers to shift their promotional content into video format, allowing them to communicate their messages with the help of a video and audio.
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