Question 3.

3. Take a look at St. Clair Colleges website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students. Please provide three (3) recommendations and justify your answer with detailed reasoning. (9 Marks)

First, when initially looking at the St. Clair College website’s homepage (https://www.stclaircollege.ca), I find the visual information to be too much for the average visitor to follow. Since most of the provided information is written, transforming some of the sections into visual representations of their content would help visitors rapidly identify where to go and what to click in order to find their information. Since people are quicker to register visual content than written content, the use of visual aids to help guide them through the home page would work far more effectively than the bombardment of written assets scattered on the page.

Next, the start HERE section of the homepage is a wonderful addition, but is nested in an awkward position on the webpage. Instead, I would create an entire new page for this category and use visuals to better clarify and communicate that new students, domestic or international, should start with St. Clair College’s recommended links first. This would subconsciously and visually guide newly-registering students to a different page of the St. Clair website which is designed to welcome them. 

Finally, assuming the search function of the website works just as well if not better than it does currently, centering and highlighting the website’s search function in the center of the homepage would work wonders for visual clarity. Since most people are visiting the St. Clair College website searching for specific information, I believe that emphasizing the search function to a visitor, especially if they’re a new student, would help guide them towards the information they’re seeking. Of course, keeping some of the header categories would still be useful for visitors to find what they’re looking for when browsing, but I would further consolidate everything into a single navigation bar to cut down on clutter.


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