What is the difference between the two websites and what will you do different in regards to how you approach the content for each? (8 marks)
The campaign website functions as an information hub designed for discovery and engagement over time. The navigation allows visitors to explore based on their specific interests or roles in the initiative. A local business owner might look immediately for sponsorship opportunities, while players might want tournament details or registration information.
Content is organized into multiple sections covering every aspect and detail that users should be able to navigate easily. This includes detailed tournament rules, eligibility requirements, venue information, schedules, sponsorship tiers, community impact statistics, and participant testimonials. The website accommodates the different user journeys, recognizing how visitors have different information needs.
The design encourages exploration through intuitive navigation and internal linking. Having multiple entry points allows visitors to quickly find relevant information, while also providing pathways to discover other aspects of the initiative they might not have initially thought about.
engagement tools like newsletter signups and social media options appear throughout the site. The expectation is that visitors might return multiple times, gradually building their understanding and interest in the Cycle of Champions before deciding to participate.
In comparison the landing page serves as a focused conversion tool. Its structure follows a linear narrative that communicates quickly the most compelling aspects of the tournament and guides visitors directly to a single call-to-action like registration.
The content is carefully designed to deliver maximum impact in minimum time. It highlights the core value proposition immediately and supports this with just enough detail to overcome objections.
Having the most important information positioned for immediate visibility is crucial. As well as sponsor logos appear strategically at decision points to build credibility without distracting from the main message.
Everything on the page functions to move visitors toward one specific action, whether that’s registering for the tournament, signing up for updates, or contacting the organizers. Distractions are minimized, with limited navigation options and a clear visual path to the primary call-to-action.
The landing page assumes a single session interaction with one clear conversion goal, compared to the website’s expectation of possible multiple visits and varied engagement points.
Both approaches play vital roles in the overall digital strategy for the Cycle of Champions initiative, working together to inform, engage, and convert different audiences at various stages of their journey.
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