Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)
The Website with all of the content below can be viewed with this link: https://headphonecoverco.com/cycle-of-champions/
HOME PAGE CONTENT
Cycle of Champions, Where winning on the court changes lives at home
Register Your Team Learn More
Play for More in 2026
This isn’t just game day—it’s a game changer. Cycle of Champions brings together middle school athletes, families, and communities for one powerful day of purpose-driven competition. It’s where talent meets opportunity—and where every win means something bigger.
Led by NBA legend Derrick Coleman and powered by Whirlpool, this tournament creates a space where kids can shine on the court, and families feel that same energy at home.
Why It Matters
For Players Step onto the court and show what you’re capable of. This is your time to compete with pride, learn from pros, and lead with purpose. Whether you’re dreaming of high school varsity or just love the game, this is your stage.
For Families We know that what happens at home affects everything else. That’s why championship families receive Whirlpool washers and dryers—providing practical support that helps kids stay clean, confident, and focused in school and life.
For the Community Cycle of Champions is a bridge between schools, neighborhoods, and trusted brands. We’re building long-term connections that extend beyond the court—investing in local pride, family wellness, and the leadership potential of Detroit’s youth.
More About the Tournament
Whirlpool’s Real Impact
Through our ongoing partnership with Whirlpool, we’re rethinking what it means to win. Every tournament champion receives brand-new Whirlpool appliances for their home, a gift that meets real needs and reminds families they are valued.
This partnership isn’t about marketing; it’s about making a difference. Research shows that when kids have access to clean clothes, everything improves. They show up, they participate, they believe in themselves. That’s the kind of ripple effect we’re creating.
-41% drop in school absences -62% increase in class participation -89% of parents say their child feels more confident
See the Full Impact
Meet the Founder
Derrick Coleman, former NBA All-Star and proud Detroiter, launched Cycle of Champions with one mission: give kids the same kind of support that helped him succeed. Derrick knows firsthand that success starts with community. That’s why he’s turning his legacy into a movement that invests in the future of youth through teamwork, mentorship, and real-life resources.
Behind the Movement
What People Are Saying
Cycle of Champions is already making waves across Michigan. Follow the hashtag #CycleOfChampions and tag us to be featured!
@DetroitHoopers – Back again and ready to ball. Energy’s up! #CycleOfChampions
@WhirlpoolUSA – Proud to keep showing up for Detroit families. Let’s do this! #CycleOfChampions
@MomOfThree – Can’t wait for year two. Last year changed everything for us. #CycleOfChampions
Follow Us on Instagram
Latest Updates
Registration Opens May 1 Last year filled fast. Reserve your spot early for grades 6–8—only a few team slots available. Sign Up Now
Media Coverage Want to highlight a youth movement that’s making real change? Contact our media team for interviews and press passes. Reach Out
Join the Movement
Whether you’re an athlete, parent, coach, or community supporter, your voice and presence matter. Help us keep building something powerful, for this year and every year to come.
Get Involved
Join Our Community
Behind the Scenes
About Us | Cycle of Champions
Home About Us Tournament Details The Family Impact Our Sponsorship Get Involved Community Blog
About the Tournament & Its Organization Breaking Cycles, Building Champions
Our Story
How It All Began
The Cycle of Champions initiative was born from NBA All-Star Derrick Coleman’s vision to create a basketball tournament that goes beyond competition to address real family needs in Michigan communities.
Having lived in Detroit and witnessed firsthand the challenges many families face, Coleman wanted to establish a program that combines his passion for basketball with meaningful community support. By partnering with Whirlpool, a Michigan-based company committed to improving home life, Coleman found the perfect opportunity to make a significant impact.
The concept is simple yet powerful: youth basketball teams compete not just for trophies, but for essential home appliances that create lasting benefits for their families. This innovative approach transforms athletic achievement into practical support that lightens the load at home and creates more time for education, family connection, and community engagement.
Our Mission
Purpose Beyond The Game
At Cycle of Champions, our mission is to harness the power of youth basketball to create meaningful change in Michigan communities.
We believe that by connecting athletic achievement with practical family support, we can build a cycle of positive impact that extends far beyond the basketball court.
Why Washers and Dryers?
Research shows that lack of access to clean clothes is a leading cause of school absenteeism among underserved youth.
When students miss school, they miss critical learning opportunities, social development, and basketball practice.
By providing Whirlpool washers and dryers to championship team families, we’re addressing a fundamental need that directly impacts:
School attendance Academic performance Athletic participation Family dignity and over all well-being.
About Derrick Coleman
Featured in the back
NBA All-Star & Community Leader
Derrick Coleman is a former NBA All-Star and the number one overall pick in the 1990 NBA Draft. Known for his powerful presence and versatility, Coleman made his mark in the league—but his greatest impact is happening now, off the court.
He leads DC Elite, a youth basketball and life skills program based in Michigan. Its mission: to use basketball as a vehicle for education, leadership, and personal growth. “Basketball is the draw, education is the key.” That’s the heart of his message and the foundation of his work he continues to build on.
With Cycle of Champions, Coleman is creating something even bigger: a platform where young athletes can compete with pride, and families receive real-life support through
Whirlpool’s appliance donations. It’s about more than basketball, it’s about community, legacy, and giving kids the tools to succeed on and off the court.
Join Our Journey
Be part of the inaugural Cycle of Champions initiative. Whether you’re interested in participating, volunteering, or sponsoring, there’s a place for you in this game-changing movement.
Get Involved Today
FAMILY IMPACT PAGE CONTENT
Family Impact
Family Impact Support That Lasts Long After the Game Ends
Everyday Effort, Recognized
Not every victory is won on the court. For many in Detroit and across Michigan, showing up: clean, focused, and prepared is already a battle. The Cycle of Champions tournament honors that effort with real support that meets people where they are.
Through our partnership with Whirlpool, championship teams receive washers and dryers that help ease daily challenges and restore time, dignity, and confidence. It’s not just a reward, it’s a resource that creates space for growth, learning, and rest.
The Impact in Numbers
41% Reduction in school absences when clean clothes are consistently available.
Boosted Confidence Students report feeling more prepared and less distracted.
Time Saved Less travel to laundromats means more time for what matters most.
Better Participation Consistent routines increase engagement in class and on the court.
Support That Stays With You
This program is about more than immediate wins. It’s about creating momentum for youth and households who need a boost—something that lightens the load just enough to help them keep going strong.
The impact continues every morning when routines are smoother, when someone feels confident enough to raise their hand in class, or when time can finally be spent on something other than catching up. That’s what long-term change looks like.
Be a Part of the Support System
Whether you’re playing, volunteering, or just believing in something better—your presence matters. Together, we can help more people show up fully and feel seen.
Get Involved
Learn More About Whirlpool’s Impact
TOURNAMENT DETAILS PAGE CONTENT
Cycle of Champions More than a tournament. A movement for Detroit youth and families.
Tournament Format
Sunday, July 13
7:30 AM – 8:30 AM: Team Check-in 9:00 AM: Bracket Matches begin 12:00 PM – 1:00 PM: Lunch Break 1:00 PM – 4:00PM: Bracket matches continue 4:00 PM – 5:30 PM: Finals 5:30 PM – 7:00 PM: Skills Challenge 7:00 PM – 7:45 PM: Awards Ceremony
Participant Requirements
To maintain fairness and safety, all participating teams must meet the following criteria:
Players must be enrolled in middle school (Grades 6–8) Each team must have a minimum of 8 players and a maximum of 12 At least one adult coach is required per team All teams must complete registration before June 15, 2025
Tournament Structure
Cycle of Champions features a fast-paced format over two action-packed days:
10 teams divided into 2 groups of 5 Each team plays 4 short group games Top 2 teams from each group advance directly to semifinals 3rd place teams play a wildcard game to determine the final semifinalist Single-elimination format for playoffs Group games: two 10-minute halves Playoff games: four 8-minute quarters Registration Closes: June 15, 2025
Why Register?
Win Big—On and Off the Court Every championship team player earns a Whirlpool washer + dryer for their home
Free Delivery & Install No catch. No cost. Whirlpool takes care of everything so families can enjoy the moment.
Community + Purpose This tournament creates real change by celebrating hard work, family values, and Detroit pride.
Fun All Weekend With entertainment during halftime and live DJing, there’s something for the whole family.
Registration Details
Entry Fee: FREE Registration Deadline: June 15, 2025 Team Limit: First 10 teams to complete registration Required Documents: Team roster, player waivers, proof of age/enrollment Event Dates: July 13, 2025 | The Detroit Athletics Centre, Detroit MI
Register Now
Join Our Community
Building champions on and off the court! For players: sharpen your skills and make lifelong friendships. For parents & community: be part of the movement transforming Detroit’s youth through basketball.
GET INVOLVED PAGE CONTENT
Get Involved | Cycle of Champions
Home About Us Tournament Details The Family Impact Our Sponsorship Get Involved Community Blog
Find Your Role in the Movement
Whether you’re registering a team, volunteering, or supporting through sponsorship—your involvement powers the future of Detroit youth and families.
3 Ways to Get Involved
Register a Team Bring your youth basketball team to compete and grow through leadership and community connection. Explore
Volunteer Mentor, support on event days, or lend your professional skills to help bring this tournament to life. Explore
Become a Sponsor Support Detroit families and youth while boosting your brand’s visibility and community impact. Explore
Register a Team
Cycle of Champions offers more than just competition—it’s about building leadership, teamwork, and life skills through sport. Get your team in the game and help them grow on and off the court.
Benefits list:
Professional-level tournament atmosphere
Free access to leadership and career-building workshops
Chance to win Whirlpool appliance bundles for families
Peer connection and mentorship opportunities
Tournament Dates: July 13, 2026 Location: Detroit Community Center
Register Now
Volunteer With Purpose
Whether you’re a student, working professional, or retiree—there’s a meaningful way you can give back. Be part of a volunteer team that creates unforgettable experiences for players and families.
Event Day Support Help with logistics like setup, registration, concessions, and crowd support.
Youth Mentorship Guide youth through academics, goal-setting, and life navigation during the event.
Professional Services Provide support in areas like photography, health, digital media, or operations.
Coaching Support Assist coaches in practice sessions or provide encouragement and leadership day-of.
Fill out our interest form and we’ll connect you with a role that suits your passion and availability.
Apply to Volunteer
Become a Sponsor
From local businesses to national brands, your partnership brings resources, visibility, and energy to families who need it most. Cycle of Champions creates authentic impact—and your name is part of that story.
Support family programming, transportation, and tournament scholarships
Get recognized through banners, digital content, and on-site activations
Engage employees with hands-on volunteering and mentorship roles
Be featured in post-event recaps, media, and year-round visibility efforts
Partner With Us
This Is Just the Beginning
The 2026 Cycle of Champions tournament is the first of many. Our vision is to build this into an annual tradition that grows stronger with every year—serving more youth, uniting more neighborhoods, and uplifting more families across Detroit.
If you’ve been looking for a real way to make a difference—this is your moment.
Reach Out to Get Involved
SPONSORSHIP PAGE CONTENT
Whirlpool × Cycle of Champions Empowering Families Through Innovation
Made In Michigan , For Michigan
The collaboration between Cycle of Champions and Whirlpool is rooted in a shared commitment to uplifting communities. By providing state-of-the-art washers and dryers to families in need, we’re helping to address real-world challenges that many Detroit residents face daily.
This partnership represents more than just a donation of appliances – it’s about recognizing the dignity and value of every family, regardless of socioeconomic status, and providing tools that create more time for what matters most: family connection, education, and community involvement.
Through basketball, we bring communities together. Through essential home appliances, we help strengthen family foundations. Together, we’re creating a cycle of positive change that extends far beyond the basketball court.
Reliable, Efficient, Built to Support
Families who win the tournament receive a brand-new Whirlpool washer and dryer set — thoughtfully chosen for their everyday performance, ease of use, and durability. These machines are designed to make life smoother, one load at a time.
Feature list:
Quick Wash & Dry Cycles – Get clothes ready faster when time is tight
Energy Efficient – Saves water and electricity with every load
Large Capacity – Handles big family laundry with ease
Wrinkle Shield™ Option – Keeps clothes fresh until you’re ready
Intuitive Controls – Easy for anyone in the home to use confidently
Reliable Performance – Built with quality to serve families for years
Quiet Operation – Less disruption during family time
Real Stories, Real Impact
“Having a reliable washer and dryer at home would save me nearly 6 hours a week that I currently spend at the laundromat. That’s more time I could have for my children’s homework and family meals.” Tamara J. Detroit Resident
“As a working parent of three kids, having laundry facilities at home would be transformative. Right now, I’m spending $40 weekly at the laundromat, plus transportation costs getting there.” Marcus W. Local Community Member
“Access to a washer and dryer isn’t just about clean clothes—it’s about dignity and time. It would allow me to wash my children’s school uniforms more frequently and attend their activities instead of spending evenings at the laundromat.” Keisha D. Single Parent, Detroit
Join Us in Making a Difference
We invite organizations that share our vision of community empowerment to collaborate with us. Together, we can create lasting impacts in the lives of many.
Whether through product donations, financial support, or volunteer initiatives, your organization can play a vital role in strengthening Detroit families and communities.
Become a Sponsor
Differences in Landing Page Approach:
Focused Messaging: The landing page strips away comprehensive information to focus exclusively on the tournament registration, highlighting only the most compelling aspects (the Whirlpool prize, key dates, and limited availability).
Simplified Navigation: Unlike the multi-page website, this single page follows a linear, conversion-focused flow from problem to solution to action.
Urgency Elements: The landing page incorporates scarcity (“only 32 spots”) and deadline messaging (“Registration closes June 1”) to prompt immediate action.
Streamlined Form: The registration process is simplified to minimize friction, with just the essential fields needed to initiate contact.
Social Proof: Testimonials are strategically positioned right before the final CTA to overcome last-minute hesitation.
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