Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please provide the following:
a. Provide the headline
“This 3-year College program guarantees work – and it’s not far from home!”
b. Provide an overview of the elements missing in the instructions required for this task.
For this task, I used ChatGPT to theory-craft headlines for part A of this assignment, while feeding the AI my rules and restrictions necessary when constructing one. Through completing part A of this assignment, I’ve learned some nuances on what to write, how to utilize certain writing concepts, and how AI can be overstimulated with too many regulations. The headline created above (question 5.a.) was created by me, without the use of AI.
c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
When creating this headline, I wanted to match many of the criteria I previously used when working with ChatGPT. My first point was to include a number in the headline, because the use of numbers in a headline have been proven to work, time over time (Briscoe, W6 – Headline Secrets (W25).pdf, Slides 21-24). I mimicked a few of the other strategies I previously used through part A; not including the name of the institution to draw in reader interest, less than 100 characters in length, written in plain language and explaining the value a reader would gain if participating in the headline’s content.
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