Provide a general overview of the website including the page titles as well as a brief overview & intent for each page. Based on your research and knowledge covered in ADV 421 (as well as included in this project), provide indepth reasoning as to why you structured the site in this manner and why you intend to create the specific content. (10 marks)
Sitemap for Cycle of Champions Website:
Page Overview & Intent:
The Cycle of Champions website is designed to take visitors through a clear and intentional journey, starting with curiosity and leading to meaningful action. The homepage introduces the core idea of the tournament and gives people a quick sense of what it’s all about. It helps visitors figure out where they belong on the site by directing them to the section that best matches their role, whether they’re a parent, coach, player, volunteer, or community partner.
The About section shares the story behind the event and why it exists. It gives context through Derrick Coleman’s vision and shows Whirlpool’s commitment to giving back. This section builds trust and connection, especially for parents, community leaders, and potential sponsors who want to know the values behind the tournament before they get involved. It helps turn curiosity into belief in the mission.
The Tournament section provides all the important details needed to participate. It speaks directly to coaches, school staff, and families by laying out the dates, locations, format, and registration process. Everything here is built to make signing up as easy and straightforward as possible while keeping teams informed and excited.
The Family Impact section explains what makes this tournament more than just a game. It focuses on the Whirlpool washer and dryer prize and how it supports families in a real and lasting way. This section is built to connect with parents and partners by showing how the event has the power to improve life at home, not just on the court.
The Find Your Role section helps each visitor discover the tools and information most relevant to them. Whether someone is a coach looking for tournament prep materials or a parent wanting more details about the event, this section makes it easy to access what they need. It positions the site as a valuable resource, not just a place to sign up.
The Contact page makes it easy for anyone with questions or partnership ideas to get in touch. It turns interest into conversation and gives people a direct way to connect with the team behind the campaign.
Overall, the site flows in a way that helps people understand the story, see the impact, and know exactly how they can get involved. Every page serves a purpose and speaks to a real audience. The layout reflects both the sports focus and the community uplift at the heart of Cycle of Champions, guiding each visitor toward action that matters.
The website structure follows a logical progression from understanding (About) to action (Tournament) to impact (Family Impact) to community involvement (Community) to resources (Resources). This structure allows different user types to quickly find relevant information while also creating a natural narrative flow for those exploring sequentially.
The homepage serves as a hub directing visitors to their appropriate path, while each section addresses the specific needs and interests of different stakeholder groups. This approach aligns with both audience research and campaign objectives by:
- Addressing the distinct information needs of both audience personas
- Emphasizing the dual sports/family impact nature of the initiative
- Creating clear pathways to key conversion actions (registration, partnership, volunteering)
- Balancing immediate tournament needs with long-term community building
The resource section specifically serves the “Community Champions” persona by providing tools they can use in their professional roles, while the Tournament and Family Impact sections address the practical and aspirational needs of the “Court Competitors” persona.
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