“Top 7 reasons the 2nd year digital classes are tough, but fair”

As done previously, I once again utilized numbers as an appealing part of my headline. Knowing that the audience will know about St. Clair College for a fact this time, I can directly refer to the 2nd year digital classes without worrying that my audience won’t know what I’m talking about. Using the format of “Top 7 reasons” is a great lure, as long as the content provided matches the headline’s promises.

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a. Provide the headline 

“This 3-year College program guarantees work – and it’s not far from home!”

b. Provide an overview of the elements missing in the instructions required for this task. 

For this task, I used ChatGPT to theory-craft headlines for part A of this assignment, while feeding the AI my rules and restrictions necessary when constructing one. Through completing part A of this assignment, I’ve learned some nuances on what to write, how to utilize certain writing concepts, and how AI can be overstimulated with too many regulations. The headline created above (question 5.a.) was created by me, without the use of AI.

c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks) 

When creating this headline, I wanted to match many of the criteria I previously used when working with ChatGPT. My first point was to include a number in the headline, because the use of numbers in a headline have been proven to work, time over time (Briscoe, W6 – Headline Secrets (W25).pdf, Slides 21-24). I mimicked a few of the other strategies I previously used through part A; not including the name of the institution to draw in reader interest, less than 100 characters in length, written in plain language and explaining the value a reader would gain if participating in the headline’s content.

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My first new headline would be “How Canadians are harnessing US tariffs to their advantage”. Although not quite the same play on emotion, I believe it represents the content well and utilizes a similar question-based headline format as the original headline.

My second headline would be “The way Canada is fighting back against US tariffs”. Knowing how the article answers this statement and fully explains all the methods, it does a great job representing the content it describes. Someone who may click on the article with the expectation of learning the ins and outs of the headline’s statement would have their questions answered before long.

My third headline would be “American businesses are in trouble… and Canadian consumers are proving it”. While adding more personality in the way the headline is written, it leaves the reader with more questions than answers. I wouldn’t expect a headline such as this from the New York Times, but I believe this headline to be intriguing to investigate from the perspective of someone who might not know very much on the subject matter.

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As mentioned in class (Briscoe, W6 – A – Crafting Great Headlines (W25).pdf, Slide 5), meeting the standards of today’s average digital user is incredibly challenging. They want to be surprised and presented with interesting, new information, while being impatient and fast moving. So fast moving, in fact, that we have less than 3 seconds to get a headline across to the user before they move on (Briscoe, W6 – A – Crafting Great Headlines (W25).pdf, Slide 9). Headlines are as important as they are because they represent the main notes of the story you’re trying to tell and the tone you’re using to tell it, while being short enough to sound enticing to read (Briscoe, W6 – A – Crafting Great Headlines (W25).pdf, Slides 16-18). If a headline fails to capture a reader immediately, it’s highly unlikely they’ll read further into your content and move on forever.

The article I’m using for this question is from the New York Times, with the headline “How Canadians Are Making Their Anger Toward the U.S. Loud and Clear”.

I clicked on the headline for this article for a few reasons. Beyond my personal interest in the subject matter, the headline is structured as a response to their own query. Knowing what I do about the subject of the article, which I believe well represents the article, I clicked on the article to both validate and verify what I already knew on the subject and learn about other aspects of the story that I may not be aware of. I find the headline well structured and it plays well into emotion as well, taking advantage of my curiosity and interest in the article’s subject.

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The headline for this article was very accurate, and allowed the article to thoroughly explain every question we, as readers, might have on the situation at hand. The article helped demonstrate the bulk of the content through the use of videos recorded about the situation and the outcry of others on social media. The headline’s use of the quote ‘Absolutely insane’ invites readers to investigate and uncover who said this, and how they are related to the story. As the article describes, the quote was actually taken from a commenter on TikTok, who gave their opinion on the original video before the NYP covered the story.

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The article I chose for this question was “Couple abandons baby in blanket-covered stroller at Disney — so they could get on a ride: ‘Absolutely insane’”.

This article resonated with me purely out of the absurdity of the headline. Personally, I’m critical of Disney and their business practices, and this article somewhat plays into my opinion on the company. I believe this headline worked well because it plays into our emotions. The absurdity that resonate with me when first reading the headline, and subsequently reading through the article, played into my emotion of anger and curiosity (Briscoe, W6 – Headline Secrets (W25).pdf, Slide 59).

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