To begin, I made sure that my introduction post was written shorter and more concisely conveyed information than my last post. To do this, I would rewrite or reword information with the hopes of shortening the word could to explain the same information (Briscoe, Plain Language Writing (W25).pdf, Slide 39 & 53). With that having been done, the 3 main objectives of Plain English writing are now more accessible than before. With shorter and more concisely explained sentences, readers should now be able to effectively find the information they need from my introduction post, digest and understand the written information, and hopefully allow them to use the information to fulfill whatever their purpose is (Briscoe, Plain Language Writing (W25).pdf, Slide 18).

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Between my original and reworked business introduction post, the main difference was in the length and writing complexity of my content. When originally creating my introduction post, I wanted to be mindful of my audience and use approachable language. After learning about Plain English writing, I understood that some of my approachable writing wasn’t as simple as I had desired, and rewriting some of my sentences to simplify would be the only way around my problem. Alongside shortening the content in my introduction post and adhering to the F-pattern as I wrote, I used language that would be better suited for my target audience; people who are in need of help with personal or event planning, but also want to learn from my business to more effectively plan for themselves.

As I learned about Plain English writing, the topic helped me understand that the language used by an audience is the most important thing to consider when creating messaging or content directed towards that audience. Overcomplication makes your audience feel lost and out of touch, while oversimplification would make your audience feel undervalued or underappreciated. Plain English writing is the balance of these two potential results, where you must create a style, tone and level of messaging that is perfectly suited to your audience.

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The F-patten encourages writers to position and space out their content to match the pattern. I felt that the F-pattern made it difficult to boil certain ideas down to 1 or 2 sentences, but motivated me to utilize my writing space as effectively and efficiently as possible, including the most important information in the space I could utilize. As for Plain English writing, I sometimes found it difficult to find simplified versions of words or terms. To get around this difficulty, I chose to rewrite some of my content with new, simplified wording. This took more work than simply replacing words, but allowed my sentences to be shortened and overall much more simplified, making it easier and more readable to my audience.

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In rewriting my business introduction, I wanted to make my messaging more concise and shorter in length, therefore making it easier to read (Briscoe, Plain Language Writing (W25).pdf, Slide 39 & 53). To accomplish this, I removed more complex or intense words and replaced them with easier to understand and simplified alternatives. This simplification can be effectively seen in the combination of two of my old sentences, where I created a short listing of my company’s benefits as opposed to listing them out.

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Managing an event can be such a pain, but have you ever stopped to wonder how the professionals get it done?

At Xander Plans, we take running events seriously and use every chance to improve or learn new skills, while passing off only the important knowledge off to you!

With Xander Plans, you can expect:

– 5+ years of event management experience

– Approachable ways to get involved in event management

– Plenty of tips, tricks and guides to sharpen your skills and knowledge

Whether you’re planning a small gathering or a community little league, we want to bridge the gap for the average person and offer everyone a chance to host an incredible event.

So what are you waiting for? Great events start with great plans!

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Plain English writing is important for the web because it’s the best way to reduce your written content down to its simplest points, which then makes it more accessible to more of an audience. When evaluating written content on the web, readers want to digest written information as efficiently and concisely as possible. Ideally, Plain English writing is achieved if it saves a reader time and/or money, encourages them to enjoy reading the written material, and is clear in its messaging (Briscoe, Plain Language Writing (W25).pdf, Slide 14).

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Plain English writing, although somewhat simple to define, doesn’t have set guidelines and criteria. Plain English writing requires the writer to have an understanding of the audience they’re looking to target, then match the tone and wording of their message to best suit that audience. However, Plain English writing isn’t one size fits all, and some writers may be required to utilize more complex language in their messaging than writers in other industries.

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Plain English writing is a writing composition style that “helps readers quickly and easily understand your message” (Briscoe, Plain Language Writing (W25).pdf, Slide 6). Writing in Plain English can be as simple as avoiding the use of acronyms or abbreviations, which would be indecipherable to readers who don’t know their meanings. Essentially, Plain English writing is a way to compose written content in order to appeal to the most people possible, using terminology that would be best understood by any random member of the public.

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