Twitter/X Post 1 (Based on Facebook Announcement): 

The original Facebook post is longer, with a paragraph structure and extra content details. People tend to scroll quickly on X, so we need to hit them with something that grabs their attention, is local, and explains the purpose within seconds. So, I shortened the length of the story but kept its emotional impact. Instead of repeating the same long explanation, I chose the opening line as a hook: it showcases a 13-year-old’s life (Jayden’s life) in a single sentence that people could tune in with. 

This tweet is meant to increase emotional awareness about our campaign and the impact it has on Detroit’s community. I want people reading this in Detroit to understand what and who this tournament is truly about. It’s not just another regular sporting event. The Whirlpool prize (washers and dryers) helps show why this tournament is important beyond basketball and also sells the campaign’s core message. 

We already know that Jayden is a 13-year-old from Detroit’s Dexter-Linwood neighborhood, which is neither wealthy or safe. He lives in a low-income home with his single mother and two younger siblings. That means Jayden isn’t just responsible for himself; he also helps out at home with tasks that most 13-year-olds are not expected to do themselves. He walks his siblings to school, helps them with homework, or even cooks’ dinner on nights when his mother is working or exhausted. He’s standing up in ways that a kid his age shouldn’t have to, but he does because that’s who he is. And despite all of that, all the pressure at home, the challenges in his neighborhood, and the fact that he probably doesn’t have brand-new sneakers or a fancy gym to train in, he still shows up to practice, he still shows up to school, and he still finds time to chase his dreams. 

Jayden is not the reason this campaign is being created, but he is a strong reminder of why it is needed. The campaign is meant to help families in Detroit who are trying their best but do not always have access to essentials. The Whirlpool prize is about supporting parents who are struggling with essential needs, such as laundry, something small that can make a major impact. Jayden’s story brings that reality into perspective. Explaining what his life is like focuses attention on a much bigger issue, making the campaign feel more sincere and supportive of other families in similar situations. 

I also mentioned Derrick Coleman’s name and position in the tweet to highlight his importance and impact on positively supporting families in need. I didn’t just say, “Campaign built by Derrick Coleman.” That phrase is not effective unless you understand who he is, which is why I highlighted him as a former NBA player. By highlighting this in the tweet, it increases the possibility of catching more people’s attention by recognizing Derrick or being intrigued over the fact that he was a former NBA star. This could help bring more awareness about the campaign, and also, by using our persona as an example in the tweet, helps us tell a story rather than just throw a promotion out. And storytelling is CRUCIUAL when it comes to campaigns.   

That’s what I mean by “ it holds it all down.” It’s not just about him being busy, it’s about trying to balance being a student, a teammate, a brother, a role model, and a son all at once. He’s carrying the weight of being a kid with too many responsibilities for his age, but he still finds the motivation to show up to play and push himself no matter what. 

I also got rid of the “Dexter-Linwood” mention from the original post. That location information is more suitable for Facebook, where older users interact, but on X, it clutters the message. 

Twitter/X Post 2 (Based on Facebook Challenge): 

The original Facebook post was created to be more like an informational post, with full sentences and a more formal tone, as well as a map of the tournament location. For this tweet, I added the most important information about the campaign and wrote it to seem like something you’d see on X. 

The hook “JUST ANNOUNCED: Cycle of Champions” was added to catch people’s interest and create curiosity and urgency by announcing something that no one has heard of before. I also adjusted the layout so that each line focuses on only one thing: the event, the reward, when it will take place, and who is behind it. 

I removed some of the Facebook post story details and made this tweet clearer. People scroll fast on X, so we had to start with something bold, keep it short, and avoid detailed explanations. So the goal of this tweet was to bring light to the campaign and tournament event in the most clear and efficient way possible. People on Twitter do not want to read a long paragraph of information; that’s why they’re on Twitter in the first place, because it’s shorter written content that doesn’t take much reading. We needed to keep the posts for this platform short, straight to the point, and scannable. 

The language is short, clean, and can drive the possibilities of shares because the content is easier to digest and understand. The tone is professional but still energetic enough to feel like a launch announcement. I didn’t include a call to action like “sign up” or “click here to learn more” because the goal of this tweet is simply to let people know the campaign exists and that it’s happening soon. The first Tweet focuses on emotion and storytelling, this one focuses on highlighting important information. 

We made sure to include the tournament dates and the location because that’s something people always want to know first. We ended by mentioning Derrick Coleman and Whirlpool to add trust and legitimacy to the campaign. Both of those name’s matter, and people are more likely to take a campaign seriously if they see who’s behind it. We also added “Can you beat an NBA All-Star’s #CycleChallenge?” Because it builds excitement by being inspired by an NBA star, and when you include a question like this, it leaves room for building curiosity and a feeling of wanting to see for themselves if they can “beat” it. 

The post Social Media – Question 5 appeared first on Xander Plans - Blog.

• a) Revised Audience “A”: A TikTok video showcasing the excitement of the basketball championship and the journey to winning the trophy and prize.

• b) Revised Audience “B”: A TikTok video telling a heartfelt story of impact, focusing on how the event is about giving back to
  families in need through Whirlpool’s sponsorship.
  For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget
  to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks) + 4 Bonus for
  submitting videos

For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks) + 4 Bonus for submitting videos

a) Planning Criteria and Strategic Thinking: Our goal for our first TikTok video was to develop content that easily captures attention and that engages kids through humor and quick video edits. We know our target demographic is middle school kids ages 10-14, so everything had to be quick, exciting, and relevant to the type of content they consume. 

View TikTok here : https://drive.google.com/file/d/1S7wQ6SY6pBUS8mKUy5FcL2MxZspnvb6W/view?usp=sharing

To avoid overcomplicating our explanations, we used a POV hook: “You thought you were walking out with plastic trophy…but Whirlpool said nah, here’s a washing machine instead washing machine.” 

This immediately implies that the prize is larger than expected and shows emotion in a way that children can grasp. The video is entertaining, but it also highlights the importance and urgency of the campaign. 

Why It Works: Humor and emotion put together create engagement. Our video’s combination of entertaining NBA clips and a powerful hook is both entertaining and effective, making it great for kids with short attention spans. 

POV Hook Strategy: POV is one of the most popular TikTok formats. It makes the message more personal and allows viewers to visualize themselves in that situation. 

To back up the tone and format, we used fun and amusing NBA player videos of them dancing, and we made sure to use an effective tone of voice by sticking to a tone that kids would consume more easily. This includes adding emojis to the text, using plain language for them to easily understand what’s being shown to them right away, and incorporating some slang as well for them to connect with it even more. At first, there was only one piece of text throughout the whole video, but then it occurred to us that content that tends to move quickly works best for Gen Z and younger kids. Our brains are wired to understand fast content that goes straight to the point and moves quickly because our attention spans are horrid. So the quicker the content with different clips and transitions, the more engaged they’ll be, which is why we added the other pieces of text in order to have them stay longer, because if we only had the 1st piece of text for the entire video, we would lose them within the first couple of seconds, and since we didn’t provide any next steps or crucial information, they would move on because they didn’t get a clear step. Now, by adding all these transitioning blocks of important text, it increases the possibility of them staying engaged throughout the whole clip and maybe even sharing it because content that is short and entertaining tends to get shared the most because it’s easy to consume and understand. This can help us generate click-through rates or impressions if they were to sign up after watching this or create more awareness by sharing it. 

This TikTok connects our audience by using their language, pace, humor, and style rather than talking to them in an uninteresting manner. It offers value without over-explaining. 

Destination Strategy: This TikTok would have a link in the caption that takes kids directly to the tournament registration page, where they can easily sign up and find more information with their parents. The caption also offers important information for parents who may help register: 

Who: Middle schoolers. 

What: A tournament with different prizes and perks. 

When to Register: May 1- June 15. 

Why we play: It’s more than just basketball; it’s about family and communities coming together.” 

The goal is to increase awareness, FOMO, and excitement among kids, encouraging parents, coaches, and schools to register. 

“Team up with your crew before it’s too late!” is direct and clear an creates scarcity since there are only a few limited spots. 

The background song used in the video “We Are the People” by Empire of the Sun adds even more excitement and entertainment to the video, while also still making the video sound meaningful. This tone perfectly aligns with our audience of 10-14 years old online behavior they scroll fast, ignore boring ads, and connect better to casual, real content that feels like something their friends would repost. 

Most middle schoolers most definitely don’t not care about home appliances, but they do care about their moms. And not only would their mom be benefiting from this prize, but so would they. A lot of kids in Detroit skip school because they refuse to go when they don’t have any clean clothes to wear out of embarrassment. This not only negatively decreases their confidence, but it also starts to affect their grades and social skills by constantly staying home. So this is why this TikTok video highlighted the POV in a positive way by showing that the kid was just as happy to get a new washing machine as his mom. A trophy could never top that. That twist to the video adds character and attracts attention because people wouldn’t expect a younger kid being excited or happy that the prize they won from their win is not in fact for them but for them but for someone else. This most definitely would be the case for a lot of kids, but not for the kids living in Detroit. They would know that this prize would make a huge difference for them and their entire family. This is why this campaign is perfect for Detroit residents: it’s genuinely valuable to them, and it’s making a huge difference in the community by raising awareness of the problem and bringing the community closer together. 

Videos with music in the background, like our video, are extremely effective for grabbing and retaining anyone’s attention because music triggers lots of our senses like our memories, so it leaves us, you could say, in a hypnosis stage without even realizing. And of course, if the song is good, you’re going to stay there until the video is over. This is why a video with short clips that span on to the next, and a catchy song would be a perfect way to capture our audiences attention. 

b) Our second TikTok was made to connect with Detroit’s adult audience, specifically parents, community leaders, and mentors by telling a quick but impactful story about real community needs. Instead of promoting the event directly, it shows how the campaign supports families behind the scenes, by gifting them essential home appliances from Whirlpool to the families in need. The goal isn’t specifically to entertain, it was made to build trust and highlight the real impact around this campaign. 

View TikTok here: https://drive.google.com/file/d/1ytOY-zKY0yfjEcJZ0MY2sw_cyao0VfDs/view?usp=sharing
 
We kept the video short, clear, and emotionally grounded to match the adult’s viewing habits. Adults don’t need fast edits or humor, they need meaning. That’s why the video focuses on family, support, and the value of showing up for each other. 
 
The call to action is discreetly powerful, the tone is genuine, and the messaging is focused on purpose. “See how this tournament is helping real families in Detroit.” The goal  is to support families where it matters most. Whirlpool’s participation is shown as a solution to a real issue rather than simply as a promotional sponsorship. The voiceover strengthens the emotional aspect without being overly dramatic. 
This strategy aligns with David J. Hall, our persona, who appreciates authentic stories, community support, and real-world impact. Content that is genuine and solution-focused has a higher chance of generating a response from him and others like him. That’s exactly what this video does. 

The post Social Media – Question 4 appeared first on Xander Plans - Blog.

Instagram Post 1: 

Post Planning & Justification: 

When planning this post, we knew it had to connect emotionally. Our audience of hardworking Detroit parents and caregivers are often juggling everything at once. We wanted this post to feel like a breath of fresh air for them. We wanted to remind our audience that it’s ok to take a break and enjoy the local entertainment that we are willing to provide to the city. Our central image of the Instagram post is a proud parent tying their kid’s shoes before the big game. This was an important image to use and a useful one because this is a moment that so many families know well, we wanted to evoke these feelings of family and connection with our audience.  

This post was specifically designed to highlight the impact of the Cycle of Champions campaign and how it’s helping real Detroit families. This family is an initiative that is focused on removing barrios within the local Detroit community and giving the children of the community a chance to enjoy themselves freely. We wanted to remind our audience that we are with them every step of the way, and the design of this best helps our audience feel that. The copy we used in designing the Instagram post was intended to sound warm, personal, and authentic. Lines like “So much pride and hope!” and “This campaign is lifting the weight for hardworking parents” speaks directly to our audience’s living experience. We didn’t just want to talk about Whirlpool’s support we showed how it shows up in these players’ lives, such as covering league fees, clean jerseys, and confidence on the court. The reason this is important is that our audience wants to know and be shown that this campaign is about relief and taking the day-to-day pressure off our local parents.  

Instagram works as a great platform to target audience B because it’s primarily a visual platform which we can leverage to tell a compelling story which will emotionally capture our audience. The photo used in the post is capable of grabbing our audience’s attention and convincing them that the things that are happening are real and generating an incentive for them to be a part of this campaign. The hashtags were used to promote the program and make it into a bigger movement to connect with other people on the platform. These hashtags also allow our campaign to shine and have a sense of community online. We want our audience to feel encouraged to engage. Whether that’s by tagging another person, commenting, or clicking through to learn more about the campaign. We’re strengthening a community, and we want our audience to know that. That’s what makes this post strong and meaningful. It communicates that this is a campaign for them. 

Instagram Post 2: 

Post Planning & Justification: 

The planning that went into the creation and design of this Instagram story post was carefully throughout to meet our objective of sparking excitement and getting direct participation from our audience. We wanted to make especially sure that we were targeting young athletes and their families who are already passionate about basketball. We decided that we would create a post that invites our audience, who are passionate about basketball, to celebrate themselves publicly. With this post, our audience can be proud of their personal highlights and competitive moments, which could earn them a feature on our social media page.  

The visuals and colour of the post were chosen to help align with our brand consistency of navy and orange because those were the colours which are primarily present in a majority of our campaign branding. The Instagram Story is bold and easy to follow, with large text blocks and white text to help contrast the post. The goal of this post is to drive engagement and use user-generated content to build a broader sense of community around the Cycle of Champions campaign. In our campaign, we’re asking them to join us in helping the local community and giving the children a chance to enjoy themselves. Participation helps us amplify the stories we are trying to tell, which are more powerful than anything a brand could create alone. The campaign’s impact becomes real and relatable when it’s told through the lens of real families and real players, which gives them a platform to showcase and honour real achievements. Instagram stories work as a good destination for our audience because they are used for quick, easy, and direct interactions. Stories create a sense of urgency because they disappear after 24 hours. This pushes users to act now rather than later. This is effective because Instagram is also a platform where highlights, wins, and personal achievements are celebrated. By placing the CTA in a Story format, we’re not only getting visibility but also encouraging fast actions, which fits the platform perfectly. There were multiple elements of the Instagram story which were designed to help us meet our different campaign goals.  

The headlines in the post are both directional and motivational. The headline “SHARE YOUR STORY!” makes people feel like they’re part of something bigger, something for them. It promotes the idea that their story is worthy of being shared and potentially celebrated. Our content is simple, with step-by-step instructions that allow our audience to follow exactly what we want them to follow because we know that our audience is more likely to act when the ask is clear. It is important that we spread as much awareness of the campaign as possible, this is why it was crucial to include the handle @CYCLEOFCHAMPIONS. It makes sure participants and our audience know exactly who to tag, and the hashtag #CYCLEOFCHAMPIONS creates a digital landscape for the campaign to exist on. We made sure to include more incentives to participate in our campaign by including the phrase “YOU COULD BE FEATURED!”. This generates excitement for our post because we are allowing our audience to be seen and highlighted. This post successfully demonstrates why The Cycle of Champions campaign will help engage our audience by accomplishing our mission of giving the local Detroit community a stage to shine on. 

The post Social Media – Question 3 appeared first on Xander Plans - Blog.

1. 300 X 600 Display Ad 

The goal of this display ad is to raise awareness for The Cycle of Champions campaign and encourage viewers to take action. The animation of the gif reveals the phrase “The Cycle Never Stops” one word at a time, which is a play on words for the cycle of a washing machine (hinting at our partnership with Whirlpool) and cycles of basketball drills. 

From a design standpoint, this ad uses the campaign’s official color palette to ensure visual consistency with our other campaign materials. The basketball spinning around the rim of the net offers a visual hook that ties directly into the central sport of the campaign and offers a playful tone to the messaging. The “get involved” CTA alters between gray and white, which draws the eyes of a passerby to it subconsciously. Finally, at the bottom of the ad lies our campaign’s logo, Derrick Coleman’s signature (to signify his involvement in the campaign) and the Whirlpool logo, letting readers immediately know the main players involved in the campaign before even needing to investigate. 

 The planning process focused on appealing to both of our core audiences. The energetic, sequential reveal of text feels modern and accessible to young viewers, while the structured layout and prominent CTA also speak to adults, which encourages supporting friends, family members and members of the community to get involved. 

2. 160 X 600 Display Ad 

The primary goal of our skyscraper-style display ad is to display how everyday support systems at home, school, and during extracurricular activities are integrated into the lives of young athletes/students. These support systems empower young athletes and also happen to make up the audience B of our campaign. 

The vertical format of the ad allows us to use storytelling as the cornerstone for our messaging. It starts with the phrase “Home Fuels Them” above an image of a mother doing laundry, which is often an underappreciated yet foundational role in the lives of young athletes.  This frame also ties directly into the campaign’s collaboration with Whirlpool, allowing viewers to correlate the role of doing laundry with the athletic and academic success of young students. Then, viewers are introduced to other influential environments and members of a young student’s life, building a picture of the full support network behind youth athletes. The phrase “Support the Cycle” brings the message full circle and reinforces the broader theme of ongoing, community-driven development. 

This ad was made to resonate with community members, parents, educators, and mentors, the adults who are part of the ecosystem that nurtures Detroit’s youth. By showcasing the less visible acts of care and linking them to the success of youth, the ad calls on adults to see themselves as part of the cycle and invites them to keep that cycle turning by getting involved or offering support. 

3. 468 X 60 Display Ad 

Our horizontal banner ad is designed to catch quick attention and reinforce the campaign’s core message in a visually simplified and digestible format. Its goal is to show that youth champions exist in every part of life and to prompt users to click or explore further to learn about our “Cycle of Champions” campaign. 

To work with the limited space available to us in this ad format, branding is less present here than in the other two display ad formats. This allowed us to focus over graphical clarity and simplicity over adding busy branding elements in the display ad. The icons used to represent each of the environments keeps the display ad clear and accessible, especially for viewers on mobile or fast-scrolling environments.  

This banner is optimized for horizontal placement across websites where branding must take a backseat to brevity and clarity. It targets a general community audience, targeting both our audience A (youth) and audience B (families, educators, supporters, etc…), which quickly communicates that everyone has a role in the cycle of support. 

 By ending on our “Learn More” CTA, the ad encourages engagement without being heavy-handed, inviting viewers to connect deeper with the campaign through a landing page or event hub. 

The post Blog Post & Rich Media Ads – Question 2 appeared first on Xander Plans - Blog.

a. Please provide your content and explain your planning thought process.
b. How it meets our objectives.
c. Your calls to action and justifications.
d. Please provide in-depth justifications as they relate to elements discussed in class.

a. Please provide your content and explain your planning thought process.

Welcome to The Cycle of Champions! 

The Cycle of Champions is more than just a basketball tournament. It’s a movement. Hosted by NBA legend Derrick Coleman and powered by Whirlpool, this one-of-a-kind event is shining a spotlight on Detroit’s incredible youth basketball teams, their dedicated coaches, and the local heroes who make it all possible. Detroit has always been known for its hustle, its heart, and its game—and now, it’s time to celebrate that with a tournament built for the city. 

Why Whirlpool? Why Derrick Coleman? 

You might know Whirlpool as a company that makes washers and dryers—but here, they’re doing so much more. Whirlpool is teaming up with Derrick Coleman to invest in Detroit’s youth. Together, they’re helping families, schools, and community centers that need support. 

Derrick Coleman isn’t just a former NBA All-Star. He’s a hometown hero. He’s walked the same streets, played on the same courts, and faced the same challenges many Detroit kids face today. He knows what it takes to rise—and now, he’s lifting others as he climbs. 

Want to get involved? 

No matter who you are, you’ve got a part to play in this cycle. 

• Encourage local business owners to play a part in the event in whichever way they can! This campaign isn’t just for students, but for the local community of Detroit as a whole. 

• Volunteering is a small, but massively impactful part of the tournament. If you’re looking to lend a hand, we’d love to have you involved! 

• Donations are greatly appreciated! Funds generated from this campaign go right back into funding local after-school sports in Detroit 

The Cycle of Champions is here to prove that Detroit basketball is about more than just buckets. It’s about passion, people, and purpose. And every kid who picks up a ball deserves to be seen, heard, and celebrated. 

Planning Thought Process: 

When composing the blog post, our top priority was writing it to be primarily viewed by audience A; the youth of this project. The post uses straightforward, accessible language that would be understandable for middle school students while still holding relevance for adult readers. The style of writing is designed to feel inclusive and celebratory without becoming too technical or abstract. The description of Detroit as a city full of “hustle, heart, and game” maintains the blog’s tone as motivational and city proud, which we believe would resonate well with the youth and their families alike. 

We wanted to humanize Whirlpool and Derrick Coleman without veering into promotional language. It positions Whirlpool not just as a product company, but as a supporter of youth development, which subtly reframes the brand’s identity in a way that feels authentic. Likewise, Derrick Coleman is presented not just as a celebrity, but as a mentor figure with roots in Detroit. This adds authenticity and emotional weight to our post, and helps our audience relate and connect with Derrick Coleman. 

Our content keeps the focus on impact, and how Coleman and Whirlpool are working together to uplift the community. This aligns well with our goal of showcasing corporate-social responsibility and localized leadership. Our blog post utilizes multiple calls to action, segmented by role but aimed at the youth and their families. This approach ensures that different community members can see themselves in the narrative, which is what our strategy calls for.  

The penultimate line of the post is memorable, motivating, and aligns perfectly with the emotional goals of the campaign. It echoes language from earlier in the piece and leaves readers with a sense of unity and hope. Most importantly, it reiterates the core values of the event in recognition, opportunity, and celebration for youth, all of which will resonate strongly with students, parents and members of the community alike. From a tone and rhythm standpoint, this ending strikes the right chord. It’s short but impactful, emotionally resonant but not heavy. If the blog post were to be shared on social media or read out loud during the event itself, we believe this final paragraph would serve as a strong rallying cry to inspire and motivate our audience. 

b. How it meets our objectives.  

Our blog post positions the event as something deeper than simply a competition. The language used when writing reinforces a central theme of community strength through youth empowerment. The blog post is centered on emotion and mission, which clarifies that the impact goes beyond a basketball court. It focuses on the people involved in the campaign, and how everyone can play a part to strengthen their community and uplift the youth of Detroit. 

We made sure to emphasize Derrick Coleman and Whirlpool’s involvement and commitment to this campaign, entangling our post’s narrative with Derrick Coleman and Whirlpool’s involvement as an investment in Detroit’s youth and providing beneficial attention and support to their families and community. 

The copy positions Derrick Coleman not only as a legend, but as a hometown hero who understands the real challenges people of Detroit face. His story is tied directly to basketball, not just as a sport, but as a life-changing tool. Our closing statement cements the idea that this campaign is about using basketball to create long-term impact and belonging, which perfectly reflects Mr. Coleman’s vision and Whirlpool’s dedication to uplighting members of the community of Detroit. 

c. Your calls to action and justifications.  

Knowing that the post is targeting our primary audience of youth aged 10-14, we softened some of our CTA’s to be more approachable and welcoming. These CTAs are designed for the youth to spread the word of the event and get members of their families or communities involved in the event. 

Under the “Want to get involved?” section, we provide 3 different CTAs designed for different members of the community. 

The first CTA is targeting local businesses to get involved. Rather than asking for a specific action, such as sponsoring, we ask them to get involved “in whichever way they can”, which we believe would increase the likelihood of participation. This also creates an inclusive tone that expresses how every contribution can make a difference, whether it’s donating supplies, offering prizes for the event, or even simply sharing the event on social media. This helps develop grassroots support and community ownership of the event, while tying into the campaign’s message that Detroit businesses are part of the same cycle of support as players and families. 

Our second CTA, which invites people to get involved through volunteering, is emotionally driven. It frames volunteering as small in action, big in impact. This phrasing lowers the barrier to entry by making the commitment sound manageable, while reinforcing the idea that every helping hand can change a kid’s experience. Spreading the word on how approachable volunteer work is not only targeted towards our second audience, but targets youth who want to get involved in their community (whether they need the volunteer hours or help of the goodness of their hearts). This CTA invites parents, older students, and community members who may not have money or business connections, but do have time and energy, to contribute. After all, the involvement of volunteers is critical to the success of an event like the Cycle of Champions. 

Finally, our third call to action is broadly requesting donations in order to impact and fund after-school programs in Detroit. By making the impact tangible and local, we believe it increases trust and motivates donors to feel that their support has real value. It encourages financial support from individuals or organizations who may not be able to volunteer or attend in person but still want to be part of the movement. It reinforces that this is not just a one-time event, but part of a longer-term investment in the youth of Detroit. 

d. Please provide in-depth justifications as they relate to elements discussed in class. 

Our blog post for The Cycle of Champions positions the tournament as more than just a basketball event, but as a movement rooted in community, youth empowerment, and purpose. This central narrative communicates the event’s mission by emphasizing Detroit’s local pride, the role of mentorship, and the potential of youth to rise when given the right support. By using storytelling rather than pure information, the post creates emotional resonance, making the event feel personal and meaningful to both young readers and their families. 

The blog also highlights the partnership between Derrick Coleman and Whirlpool in a way that feels authentic and driven by core objectives. Instead of treating Whirlpool as a sponsor, the post presents the company as a key contributor to the campaign, investing in families, schools, and after-school sports. Derrick Coleman is positioned not just as an NBA legend, but as a hometown figure who gives back to his community and strengthens the campaign’s message of leadership and community upliftment. 

The post uses multi-level CTAs, values-based messaging, and accessible language in order to be accessible for our core audience and the broader community. This is done by offering clear, actionable ways to get involved, including volunteering, donating, and encouraging business participation. These CTAs are written in a warm, inclusive tone, making it easy for anyone to step into the campaign, no matter their role. The blog post invites readers into a shared mission and leaves them with a clear emotional takeaway: that Detroit basketball is about more than just the game. The Cycle of Champions is about people, passion, and positive change. 

The post Blog Post & Rich Media Ads – Question 1 appeared first on Xander Plans - Blog.

For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget
to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks)

Facebook Post 1:  

Post Planning & Justification: 

The main plan of the post was designed and created to target Facebook to highlight our marketing campaign. The content within the post highlights the personal impact that the Cycle of Champions campaign has on real youth in the Detroit community. The reason that this is important is because it allows us to connect emotionally with our audience by showcasing a relatable story and one which can allow our audience to connect with it. This Facebook post outlines our persona, which we have created for this campaign, Jayden Miller. His life reflects many of the challenges that kids across the local Detroit community are facing daily, and when people see that, it helps them understand that this campaign is about more than just basketball. Jayden Miller accurately represents the kind of youth that this campaign was created to support. This is the reason why, in the planning of our post, we wanted to highlight the 13-year-old boy from Dexter-Linwood because his story felt inspiring and would motivate our audience. This post pursues its goal of building awareness and emotional engagement with our audience and the Detroit community. By introducing Jayden and sharing a small part of his story, we’re giving our audience a reason to care and a reason to support what we’re doing for the community. Structuring the post in a short story format makes the story more emotional, as there’s little information given about Jayden Miller, but there is weight to the reason why you should continue to explore his story. This post highlights how Jayden Miller is more than just a basketball player; he takes care of his siblings while playing and dreaming of what he can become.  

Using this narrative helps us engage with our audience because it shows them that this campaign is working for more than just basketball. It’s working as a way to help and connect with the community. The tone of the post and content was designed to be uplifting and motivational while also being very community focused. We wanted the story of Jayden Miller to potentially inspire hope in our audience that way, our audience would come to the realization that the effort that the kids at the tournament will be putting in is something that should be supported. We use precise language which efficiently talks to our audience personally by stating, “We see you. We believe in you,” the post can directly address all the other kids like him who might be scrolling and wondering if anyone notices their story. The language used can also serve as a message to parents, coaches, and community members who value seeing local kids succeed.  

The key elements of this post were to incorporate tags and hashtags such as #CycleOfChampions, with mentions like @DetroitHoopers and @WhirlpoolUSA. This was used to build reach and align with our key partners for the campaign. Whirlpool’s involvement is especially important to include, and the tag helps to reinforce how much they have been supporting the Detroit community. A major portion of this campaign is the fact that Whirlpool is giving donations of washers and dryers to families who need them for the winning teams of the tournament. In our post, we want to show the community that this is a joint effort, with local support and investment coming together to help the local families of the Detroit community. Our post has a CTA which encourages our audience to continue to watch Jayden’s story. This was an important way to increase engagement with our audience and drive them to a destination where they could learn more. We can send our audience to our campaign website so they can explore further details about the tournament and the campaign. This will help build awareness because our audience is emotionally drawn in. It gives us a chance to show how Jayden’s involvement in the tournament was made possible and what it truly means to him and his family. This post helps us to engage with our audience because it accurately promotes the impact the campaign has on the community. 

Facebook Post 2:  

Post Planning & Justification: 

This post was created to drive awareness, build energy, and get our audience excited to show up and participate in the Cycle of Champions youth basketball tournament. Our goal was to create something energetic and action-focused that would get parents, players, and community members excited to participate and be there. The planning behind this post focused on making sure multiple criteria were met so that we could create and design a post which was engaging and drove awareness for the campaign. We needed to make sure the event felt like a cannot-miss moment. We had to ensure to give people all the essential info they needed to attend and encourage them to share and spread the word about the tournament to build awareness.  

When designing this post, it was important to ensure that it would be capable of generating buzz for the tournament and getting people’s attention and excitement. We began with an opening line which would immediately catch our audience’s attention. “Detroit’s biggest youth basketball tournament is almost here! Are YOU ready?” is meant to pull our audience in immediately. This post evokes emotions of urgency and excitement to inform our audience that something important and exciting is happening in their location. By using this choice of language and capturing our audience’s attention, it ultimately gets them to stop and read about what is happening. We made sure that the body of the post was not cluttered with information and only contained what our audience would need to know for the event. This is important because keeping the content of our posts clear and concise allows our readers to efficiently absorb all the information we want them to. Including the date of the event, where it will be taking place, event highlights like music, food trucks, and giveaways are important aspects of the tournament which we want our audience to be aware of. When we use a simple format which incorporates bullet points and plain English writing, we eliminate any potential confusion and make it easy for our audience to share or invite others. A map was included after the copy of the post as a visual element, which helped to encapsulate the key neighbourhoods and the tournament location.  

The reason that we incorporated a map into our post design was that it provides the post with a sense of local pride and can better help engage with our audience when they highlight their area. Including this visual gives our audience a personal connection and allows them to feel like this event is for them to enjoy. For a community-tight city like Detroit, including this visual can greatly push the message that the tournament has a large focus on the community. The hashtags were included in our post to build more focus on the event in hopes of getting other community-centred individuals involved and reaching a greater audience. The reason that adding hashtags to this post is important is that our audience will be more encouraged to interact and share the post if they know that there is a community of people behind the movement. The destination for this post is to lead viewers to RSVP links and the event pages. We also encourage the audience to engage directly by tagging and sharing the post. We use phrases like “SHARE this with your team” and “RSVP now!” to directly encourage interaction. These CTAs are important because they encourage action without needing to be overly direct. There is no need to be overly direct because we’re just guiding people to be part of something that can be for a greater cause. This post does a great job of trying to build community excitement and build attendance for the Cycle of Champions tournament. It shows people that this campaign is about an experience designed to inspire Detroit’s youth and their families. 

The post Social Media – Question 2 appeared first on Xander Plans - Blog.

Primary Platforms for Audience A: Court Competitors (Youth Athletes & Families) 

Based on the research which has been conducted, the social media platforms which would best reach our first audience, Audience A, would be Instagram and TikTok. The reason that Instagram and TikTok would be the most beneficial platforms for targeting Audience A is that we must consider who our audience is and what their interest and values are. To start to understand what platforms our audience will best target our audience, we first need to understand who our audience is.  

Our Audience A consists of youth athletes who are aged 10-14. The reason that Instagram and TikTok are good options for platforms to use for targeting is that this age group of kids are constantly consuming digital content in short-form video formats. This means this age group greatly favours visual content which they can quickly consume. On these platforms, we can showcase different TikTok and Instagram Reels. These platforms are perfect for showing game highlights, athlete spotlights, motivational clips, and user-generated content. The reason that TikTok works well as a platform for targeting this age demographic is that the format is specifically designed to be short and catchy. It’s a platform which encourages creation and storytelling. These factors greatly resonate with our younger because, from research we conducted, we distinctly know that our youth audience spends a lot of their time on TikTok. Knowing this, we can use TikTok to engage with our audience by showcasing different basketball trends and their favourite athlete influencers. A portion of our audience, which we also need to account for, is the parents of these youth athletes. Knowing that our parents are ages 30 to 50 and knowing their interests and values, we can continue to utilize Instagram and TikTok as effective social media platforms to target Audience A.  

The reason that these platforms work is that Instagram is a platform which can used to create compelling emotional stories and posts which will resonate with our older audience. We can utilize their children’s achievements in our social media posts to help better emotionally connect with our audience. The reason this works is because our parents in Audience A highly value their children’s growth and want to give them as many opportunities as possible. We can use Instagram to highlight events for parents to repost to their accounts. This helps us to engage with our audience and establish better connections with our audience. These platforms are beneficial for connecting and getting our message across to our audience because these platforms encourage their users to engage and create with each other. This is important in realizing that our campaign is dedicated to building attention and buzz for the local Detroit community basketball tournament. We want our audience to share the event, and these platforms are perfect for wanting our audience to engage with each other and share the related content. 

1. Instagram 

2. TikTok 

Primary Platforms for Audience B: Community Champions (Local Advocates & Supporters) 

Our Audience B is an audience which is greatly motivated by a strong sense of community. Audience B consists of community leaders, educators, nonprofit organizations, and local business owners between the ages of 30 and 60. From our research and the information we’ve been given, this group is passionate about supporting the youth and strengthening underserved communities. They are also deeply connected to their professional networks and rely on credible, mission-driven content to inform and inspire their decisions. Considering who our Audience B is, the most effective platforms we would use to target this audience would be Facebook and Twitter. 

The reason that Facebook would be a beneficial social media platform to use to target our audience is that we know that our audience is older individuals aged 30 to 60. Knowing this, we know that many people in our target demographic, especially those involved in local schools, programs, and businesses, are still highly active on Facebook. The reason for this is that Facebook is a very community-focused platform. Knowing this allows us to use Facebook to share community-focused content in a personal way. We can use Facebook to post event announcements, behind-the-scenes photos, and updates from the tournament that show the real-life impact of our initiative. This is important to showcase because our audience wants to engage with content that aligns with their interest in highlighting the social impacts that our campaign has made. This works well for Audience B because they want to see how our work directly benefits families and local neighbourhoods. They are also more likely to engage with posts they can share within community groups or tag local schools and organizations. 

Another important social media platform which we will make sure to include in our campaign to reach Audience B will be Twitter. Our Audience B uses Twitter to follow local events and join conversations about their community. Twitter is an app which is designed to allow our audience to receive real-time updates and social engagement. This platform is beneficial to our campaign and important because it allows us to quickly share important announcements we make. Twitter can also tag relevant partners and highlight news coverage around the campaign. This platform will help build momentum and show our audience that this campaign is part of a broader community conversation. Our audience will want to see that we are working for our community and hosting this event to better showcase community involvement and love among the community.  Twitter gives us the ability to connect with audiences, organization planners, and anyone else who is already tuned in to our campaign. Our campaign is focused on strengthening Detroit communities through basketball, and these platforms will help us engage with community leaders and advocates who are ready to support and share the same mission and values.  

1. X/Twitter 

2. Facebook 

The post Social Media – Question 1 appeared first on Xander Plans - Blog.

The live website with the landing page can be viewed with this link: https://headphonecoverco.com/cycle-of-champions/cycle-of-champions-tournament-landing-page.html

LANDING PAGE CONTENT 

Cycle of Champions | Detroit Youth Basketball Tournament 

NEW TOURNAMENT IN DETROIT: CYCLE OF CHAMPIONS 

A free, one-of-a-kind youth basketball tournament in Detroit rewarding hustle on the court and impact at home. 

Claim Your Team’s Spot Today 

Limited Time to Register! 

Registration closes June 15, 2026 Spots are limited. Secure your team’s spot now. 

The Ultimate Prize 

Win a Whirlpool washer & dryer set for your team and make a real difference at home. This isn’t just about basketball – it’s about impacting lives. 

Each championship team player will receive a brand new Whirlpool washer and dryer set, delivered right to their door. 

• Whirlpool washer & dryer set 

• Free delivery & installation 

• Warranty included 

• Community celebration 

This prize isn’t just a trophy — it’s a game-changer for families. Compete for the chance to bring home this incredible prize and make a lasting impact! 

Claim Your Prize 

Why Join Cycle of Champions? 

Life-Changing Prizes Every winner gets appliances that matter. 

Community Impact We uplift Detroit through youth achievement. 

Entertainment Live DJ, food, halftime shows and family fun. 

Tournament Format 

The Cycle of Champions is a high-energy, one-day basketball tournament featuring middle school teams. It’s a chance for young athletes to shine, compete, and earn incredible prizes. 

• 1 Day Tournament — Quick, action-packed games 

• Middle School Teams (Grades 6–8) — Future ballers showing their skills 

• Group Stage into Playoffs — Everyone gets a chance to compete 

• Referees, Stats, Contests — Fully supported event with official referees, player stats, and fun contests for fans 

With the best teams progressing to the playoffs for a shot at the grand prize! 

Register Today Before Its Too Late 

[Form fields for registration including Team Name, Coach Name, Email, Phone Number, Role selection, and Team details] 

© 2025 Cycle of Champions | The Detroit Athletic Centre | July 13, 2026 

How It Works Rules & Eligibility Contact 

[Social media links for Instagram, Twitter, Facebook, TikTok] 

The post Website – Part B, Question 3 appeared first on Xander Plans - Blog.

The Website with all of the content below can be viewed with this link: https://headphonecoverco.com/cycle-of-champions/

HOME PAGE CONTENT

Cycle of Champions, Where winning on the court changes lives at home

Register Your Team Learn More

Play for More in 2026

This isn’t just game day—it’s a game changer. Cycle of Champions brings together middle school athletes, families, and communities for one powerful day of purpose-driven competition. It’s where talent meets opportunity—and where every win means something bigger.

Led by NBA legend Derrick Coleman and powered by Whirlpool, this tournament creates a space where kids can shine on the court, and families feel that same energy at home.

Why It Matters

For Players Step onto the court and show what you’re capable of. This is your time to compete with pride, learn from pros, and lead with purpose. Whether you’re dreaming of high school varsity or just love the game, this is your stage.

For Families We know that what happens at home affects everything else. That’s why championship families receive Whirlpool washers and dryers—providing practical support that helps kids stay clean, confident, and focused in school and life.

For the Community Cycle of Champions is a bridge between schools, neighborhoods, and trusted brands. We’re building long-term connections that extend beyond the court—investing in local pride, family wellness, and the leadership potential of Detroit’s youth.

More About the Tournament

Whirlpool’s Real Impact

Through our ongoing partnership with Whirlpool, we’re rethinking what it means to win. Every tournament champion receives brand-new Whirlpool appliances for their home, a gift that meets real needs and reminds families they are valued.

This partnership isn’t about marketing; it’s about making a difference. Research shows that when kids have access to clean clothes, everything improves. They show up, they participate, they believe in themselves. That’s the kind of ripple effect we’re creating.

-41% drop in school absences -62% increase in class participation -89% of parents say their child feels more confident

See the Full Impact

Meet the Founder

Derrick Coleman, former NBA All-Star and proud Detroiter, launched Cycle of Champions with one mission: give kids the same kind of support that helped him succeed. Derrick knows firsthand that success starts with community. That’s why he’s turning his legacy into a movement that invests in the future of youth through teamwork, mentorship, and real-life resources.

Behind the Movement

What People Are Saying

Cycle of Champions is already making waves across Michigan. Follow the hashtag #CycleOfChampions and tag us to be featured!

@DetroitHoopers – Back again and ready to ball. Energy’s up! #CycleOfChampions

@WhirlpoolUSA – Proud to keep showing up for Detroit families. Let’s do this! #CycleOfChampions

@MomOfThree – Can’t wait for year two. Last year changed everything for us. #CycleOfChampions

Follow Us on Instagram

Latest Updates

Registration Opens May 1 Last year filled fast. Reserve your spot early for grades 6–8—only a few team slots available. Sign Up Now

Media Coverage Want to highlight a youth movement that’s making real change? Contact our media team for interviews and press passes. Reach Out

Join the Movement

Whether you’re an athlete, parent, coach, or community supporter, your voice and presence matter. Help us keep building something powerful, for this year and every year to come.

Get Involved

Join Our Community

Behind the Scenes

About Us | Cycle of Champions

Home About Us Tournament Details The Family Impact Our Sponsorship Get Involved Community Blog

About the Tournament & Its Organization Breaking Cycles, Building Champions

Our Story

How It All Began

The Cycle of Champions initiative was born from NBA All-Star Derrick Coleman’s vision to create a basketball tournament that goes beyond competition to address real family needs in Michigan communities.

Having lived in Detroit and witnessed firsthand the challenges many families face, Coleman wanted to establish a program that combines his passion for basketball with meaningful community support. By partnering with Whirlpool, a Michigan-based company committed to improving home life, Coleman found the perfect opportunity to make a significant impact.

The concept is simple yet powerful: youth basketball teams compete not just for trophies, but for essential home appliances that create lasting benefits for their families. This innovative approach transforms athletic achievement into practical support that lightens the load at home and creates more time for education, family connection, and community engagement.

Our Mission

Purpose Beyond The Game

At Cycle of Champions, our mission is to harness the power of youth basketball to create meaningful change in Michigan communities.

We believe that by connecting athletic achievement with practical family support, we can build a cycle of positive impact that extends far beyond the basketball court.

Why Washers and Dryers?

Research shows that lack of access to clean clothes is a leading cause of school absenteeism among underserved youth.

When students miss school, they miss critical learning opportunities, social development, and basketball practice.

By providing Whirlpool washers and dryers to championship team families, we’re addressing a fundamental need that directly impacts:

School attendance Academic performance Athletic participation Family dignity and over all well-being.

About Derrick Coleman

Featured in the back

NBA All-Star & Community Leader

Derrick Coleman is a former NBA All-Star and the number one overall pick in the 1990 NBA Draft. Known for his powerful presence and versatility, Coleman made his mark in the league—but his greatest impact is happening now, off the court.

He leads DC Elite, a youth basketball and life skills program based in Michigan. Its mission: to use basketball as a vehicle for education, leadership, and personal growth. “Basketball is the draw, education is the key.” That’s the heart of his message and the foundation of his work he continues to build on.

With Cycle of Champions, Coleman is creating something even bigger: a platform where young athletes can compete with pride, and families receive real-life support through

Whirlpool’s appliance donations. It’s about more than basketball, it’s about community, legacy, and giving kids the tools to succeed on and off the court.

Join Our Journey

Be part of the inaugural Cycle of Champions initiative. Whether you’re interested in participating, volunteering, or sponsoring, there’s a place for you in this game-changing movement.

Get Involved Today

FAMILY IMPACT PAGE CONTENT

Family Impact

Family Impact Support That Lasts Long After the Game Ends

Everyday Effort, Recognized

Not every victory is won on the court. For many in Detroit and across Michigan, showing up: clean, focused, and prepared is already a battle. The Cycle of Champions tournament honors that effort with real support that meets people where they are.

Through our partnership with Whirlpool, championship teams receive washers and dryers that help ease daily challenges and restore time, dignity, and confidence. It’s not just a reward, it’s a resource that creates space for growth, learning, and rest.

The Impact in Numbers

41% Reduction in school absences when clean clothes are consistently available.

Boosted Confidence Students report feeling more prepared and less distracted.

Time Saved Less travel to laundromats means more time for what matters most.

Better Participation Consistent routines increase engagement in class and on the court.

Support That Stays With You

This program is about more than immediate wins. It’s about creating momentum for youth and households who need a boost—something that lightens the load just enough to help them keep going strong.

The impact continues every morning when routines are smoother, when someone feels confident enough to raise their hand in class, or when time can finally be spent on something other than catching up. That’s what long-term change looks like.

Be a Part of the Support System

Whether you’re playing, volunteering, or just believing in something better—your presence matters. Together, we can help more people show up fully and feel seen.

Get Involved

Learn More About Whirlpool’s Impact

TOURNAMENT DETAILS PAGE CONTENT

Cycle of Champions More than a tournament. A movement for Detroit youth and families.

Tournament Format

Sunday, July 13

7:30 AM – 8:30 AM: Team Check-in 9:00 AM: Bracket Matches begin 12:00 PM – 1:00 PM: Lunch Break 1:00 PM – 4:00PM: Bracket matches continue 4:00 PM – 5:30 PM: Finals 5:30 PM – 7:00 PM: Skills Challenge 7:00 PM – 7:45 PM: Awards Ceremony

Participant Requirements

To maintain fairness and safety, all participating teams must meet the following criteria:

Players must be enrolled in middle school (Grades 6–8) Each team must have a minimum of 8 players and a maximum of 12 At least one adult coach is required per team All teams must complete registration before June 15, 2025

Tournament Structure

Cycle of Champions features a fast-paced format over two action-packed days:

10 teams divided into 2 groups of 5 Each team plays 4 short group games Top 2 teams from each group advance directly to semifinals 3rd place teams play a wildcard game to determine the final semifinalist Single-elimination format for playoffs Group games: two 10-minute halves Playoff games: four 8-minute quarters Registration Closes: June 15, 2025

Why Register?

Win Big—On and Off the Court Every championship team player earns a Whirlpool washer + dryer for their home

Free Delivery & Install No catch. No cost. Whirlpool takes care of everything so families can enjoy the moment.

Community + Purpose This tournament creates real change by celebrating hard work, family values, and Detroit pride.

Fun All Weekend With entertainment during halftime and live DJing, there’s something for the whole family.

Registration Details

Entry Fee: FREE Registration Deadline: June 15, 2025 Team Limit: First 10 teams to complete registration Required Documents: Team roster, player waivers, proof of age/enrollment Event Dates: July 13, 2025 | The Detroit Athletics Centre, Detroit MI

Register Now

Join Our Community

Building champions on and off the court! For players: sharpen your skills and make lifelong friendships. For parents & community: be part of the movement transforming Detroit’s youth through basketball.

GET INVOLVED PAGE CONTENT

Get Involved | Cycle of Champions

Home About Us Tournament Details The Family Impact Our Sponsorship Get Involved Community Blog

Find Your Role in the Movement

Whether you’re registering a team, volunteering, or supporting through sponsorship—your involvement powers the future of Detroit youth and families.

3 Ways to Get Involved

Register a Team Bring your youth basketball team to compete and grow through leadership and community connection. Explore

Volunteer Mentor, support on event days, or lend your professional skills to help bring this tournament to life. Explore

Become a Sponsor Support Detroit families and youth while boosting your brand’s visibility and community impact. Explore

Register a Team

Cycle of Champions offers more than just competition—it’s about building leadership, teamwork, and life skills through sport. Get your team in the game and help them grow on and off the court.

Benefits list:

Professional-level tournament atmosphere

Free access to leadership and career-building workshops

Chance to win Whirlpool appliance bundles for families

Peer connection and mentorship opportunities

Tournament Dates: July 13, 2026 Location: Detroit Community Center

Register Now

Volunteer With Purpose

Whether you’re a student, working professional, or retiree—there’s a meaningful way you can give back. Be part of a volunteer team that creates unforgettable experiences for players and families.

Event Day Support Help with logistics like setup, registration, concessions, and crowd support.

Youth Mentorship Guide youth through academics, goal-setting, and life navigation during the event.

Professional Services Provide support in areas like photography, health, digital media, or operations.

Coaching Support Assist coaches in practice sessions or provide encouragement and leadership day-of.

Fill out our interest form and we’ll connect you with a role that suits your passion and availability.

Apply to Volunteer

Become a Sponsor

From local businesses to national brands, your partnership brings resources, visibility, and energy to families who need it most. Cycle of Champions creates authentic impact—and your name is part of that story.

Support family programming, transportation, and tournament scholarships

Get recognized through banners, digital content, and on-site activations

Engage employees with hands-on volunteering and mentorship roles

Be featured in post-event recaps, media, and year-round visibility efforts

Partner With Us

This Is Just the Beginning

The 2026 Cycle of Champions tournament is the first of many. Our vision is to build this into an annual tradition that grows stronger with every year—serving more youth, uniting more neighborhoods, and uplifting more families across Detroit.

If you’ve been looking for a real way to make a difference—this is your moment.

Reach Out to Get Involved

SPONSORSHIP PAGE CONTENT

Whirlpool × Cycle of Champions Empowering Families Through Innovation

Made In Michigan , For Michigan

The collaboration between Cycle of Champions and Whirlpool is rooted in a shared commitment to uplifting communities. By providing state-of-the-art washers and dryers to families in need, we’re helping to address real-world challenges that many Detroit residents face daily.

This partnership represents more than just a donation of appliances – it’s about recognizing the dignity and value of every family, regardless of socioeconomic status, and providing tools that create more time for what matters most: family connection, education, and community involvement.

Through basketball, we bring communities together. Through essential home appliances, we help strengthen family foundations. Together, we’re creating a cycle of positive change that extends far beyond the basketball court.

Reliable, Efficient, Built to Support

Families who win the tournament receive a brand-new Whirlpool washer and dryer set — thoughtfully chosen for their everyday performance, ease of use, and durability. These machines are designed to make life smoother, one load at a time.

Feature list:

Quick Wash & Dry Cycles – Get clothes ready faster when time is tight

Energy Efficient – Saves water and electricity with every load

Large Capacity – Handles big family laundry with ease

Wrinkle Shield Option – Keeps clothes fresh until you’re ready

Intuitive Controls – Easy for anyone in the home to use confidently

Reliable Performance – Built with quality to serve families for years

Quiet Operation – Less disruption during family time

Real Stories, Real Impact

“Having a reliable washer and dryer at home would save me nearly 6 hours a week that I currently spend at the laundromat. That’s more time I could have for my children’s homework and family meals.” Tamara J. Detroit Resident

“As a working parent of three kids, having laundry facilities at home would be transformative. Right now, I’m spending $40 weekly at the laundromat, plus transportation costs getting there.” Marcus W. Local Community Member

“Access to a washer and dryer isn’t just about clean clothes—it’s about dignity and time. It would allow me to wash my children’s school uniforms more frequently and attend their activities instead of spending evenings at the laundromat.” Keisha D. Single Parent, Detroit

Join Us in Making a Difference

We invite organizations that share our vision of community empowerment to collaborate with us. Together, we can create lasting impacts in the lives of many.

Whether through product donations, financial support, or volunteer initiatives, your organization can play a vital role in strengthening Detroit families and communities.

Become a Sponsor

Differences in Landing Page Approach:

Focused Messaging: The landing page strips away comprehensive information to focus exclusively on the tournament registration, highlighting only the most compelling aspects (the Whirlpool prize, key dates, and limited availability).

Simplified Navigation: Unlike the multi-page website, this single page follows a linear, conversion-focused flow from problem to solution to action.

Urgency Elements: The landing page incorporates scarcity (“only 32 spots”) and deadline messaging (“Registration closes June 1”) to prompt immediate action.

Streamlined Form: The registration process is simplified to minimize friction, with just the essential fields needed to initiate contact.

Social Proof: Testimonials are strategically positioned right before the final CTA to overcome last-minute hesitation.

The post Website – Part B, Question 2 appeared first on Xander Plans - Blog.

Sitemap for Cycle of Champions Website: 

 Page Overview & Intent: 

The Cycle of Champions website is designed to take visitors through a clear and intentional journey, starting with curiosity and leading to meaningful action. The homepage introduces the core idea of the tournament and gives people a quick sense of what it’s all about. It helps visitors figure out where they belong on the site by directing them to the section that best matches their role, whether they’re a parent, coach, player, volunteer, or community partner. 

The About section shares the story behind the event and why it exists. It gives context through Derrick Coleman’s vision and shows Whirlpool’s commitment to giving back. This section builds trust and connection, especially for parents, community leaders, and potential sponsors who want to know the values behind the tournament before they get involved. It helps turn curiosity into belief in the mission. 

 The Tournament section provides all the important details needed to participate. It speaks directly to coaches, school staff, and families by laying out the dates, locations, format, and registration process. Everything here is built to make signing up as easy and straightforward as possible while keeping teams informed and excited. 

 The Family Impact section explains what makes this tournament more than just a game. It focuses on the Whirlpool washer and dryer prize and how it supports families in a real and lasting way. This section is built to connect with parents and partners by showing how the event has the power to improve life at home, not just on the court. 

 The Find Your Role section helps each visitor discover the tools and information most relevant to them. Whether someone is a coach looking for tournament prep materials or a parent wanting more details about the event, this section makes it easy to access what they need. It positions the site as a valuable resource, not just a place to sign up. 

 The Contact page makes it easy for anyone with questions or partnership ideas to get in touch. It turns interest into conversation and gives people a direct way to connect with the team behind the campaign. 

 Overall, the site flows in a way that helps people understand the story, see the impact, and know exactly how they can get involved. Every page serves a purpose and speaks to a real audience. The layout reflects both the sports focus and the community uplift at the heart of Cycle of Champions, guiding each visitor toward action that matters. 

The website structure follows a logical progression from understanding (About) to action (Tournament) to impact (Family Impact) to community involvement (Community) to resources (Resources). This structure allows different user types to quickly find relevant information while also creating a natural narrative flow for those exploring sequentially. 

The homepage serves as a hub directing visitors to their appropriate path, while each section addresses the specific needs and interests of different stakeholder groups. This approach aligns with both audience research and campaign objectives by: 

1. Addressing the distinct information needs of both audience personas 

2. Emphasizing the dual sports/family impact nature of the initiative 

3. Creating clear pathways to key conversion actions (registration, partnership, volunteering) 

4. Balancing immediate tournament needs with long-term community building 

The resource section specifically serves the “Community Champions” persona by providing tools they can use in their professional roles, while the Tournament and Family Impact sections address the practical and aspirational needs of the “Court Competitors” persona.

The post Website – Part B, Question 1 appeared first on Xander Plans - Blog.