Category: Final Project
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Website – Part A, Question 2
Provide me with a minimum of four (4) key differences in how you will approach the site content and structure (website vs. landing page). Base your answer on question #1 and justify your answers with in-depth reasoning. (12 marks) Website: The campaign website will have a navigation system including primary navigation, footer links, and internal…
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Website – Part A, Question 1
What is the difference between the two websites and what will you do different in regards to how you approach the content for each? (8 marks) The campaign website functions as an information hub designed for discovery and engagement over time. The navigation allows visitors to explore based on their specific interests or roles in…
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Audience Definition & Targeting – 2) Local & Community Advocates – (Audience “B”)
Persona #2: Phys-ed high school teacher/ volunteer coach Audience B: Community leaders Why a PAL Coach Makes Sense for This Campaign: Detroit PAL (Police Athletic League) is a nonprofit organization that teams up with the Detroit Police Department and Detroit community volunteers to help kids find their potential through sports and mentorships. Every year, PAL…
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Audience Definition & Targeting – 1) Youth Athletes & Their Families – (Audience “A”)
Audience A: Middle School Competitors (Youth Athletes & Their Families) Persona #1: 13-year-old kid Research Summary for Youth Athlete Persona #1- To build a strong and realistic persona for a middle school basketball player in Michigan, we investigated what life really is like for kids in the age group of 10-14, the good and bad…