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Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks) In rewriting my business introduction, I wanted to make my messaging more concise and shorter in length, therefore making it easier to read (Briscoe, Plain Language Writing (W25).pdf, Slide 39 & 53). To accomplish…

In a previous assignment, you wrote an introduction article in the “F” pattern. Based on what we discussed in class and based on the feedback provided in class, write a new introductory “content” incorporating “plain English writing for the web” in the “F” pattern including visuals. You are to include your “revised version” (if the…

What is plain language writing for the web and in detail and in your own words, why is it important? (4 Marks) Plain English writing is important for the web because it’s the best way to reduce your written content down to its simplest points, which then makes it more accessible to more of an…

What makes plain English writing different? (4 Marks) Plain English writing, although somewhat simple to define, doesn’t have set guidelines and criteria. Plain English writing requires the writer to have an understanding of the audience they’re looking to target, then match the tone and wording of their message to best suit that audience. However, Plain…

How would you explain to someone what “Plain English writing” is? (4 Marks) Plain English writing is a writing composition style that “helps readers quickly and easily understand your message” (Briscoe, Plain Language Writing (W25).pdf, Slide 6). Writing in Plain English can be as simple as avoiding the use of acronyms or abbreviations, which would…

You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)  “Top 7 reasons the 2nd year digital classes are tough, but fair” As done previously, I once again utilized numbers as an…

Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please provide the following:  a. Provide the headline  “This 3-year College program guarantees work – and it’s not far from…

Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #3) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in…

As discussed in class, why do you feel Headlines are so important in web content? Please provide me with an example of a headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #1, I asked why it resonated with you. For this…

As per the headline in Question #1, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks)  The headline for this article was very accurate, and allowed the article to thoroughly explain every question we, as readers, might have on the situation at hand. The article helped demonstrate the bulk…